In leu of Madonna's most recent album Hard Candy launching Warner Brothers Records wanted to launch it with a bit of a bang. So Inverted Creative was hired to create a Flash widget that would embed through the ClearSpring platform and help distribute the widget. Two widgets were built; one for Madonna.com and the other to be served as an ad on the ClearSpring Ad Network.
With over 2,000,000 views, more than 3,000 placements, 400+ Facebooks of the widget, and an ongoing 10,000 clicks to iTunes, Warner Brothers Records couldn't be happier. The widget and Facebook Application is still live and those numbers are still growing.