PC World understands the impact of the Web 2.0 dynamic on its business. Consumers demand content that is not only well researched and written, but also flexible in its packaging and delivery. Always trying to meet that demand, PC World has hired Inverted Creative to help propose, design and implement a widget strategy that will push some of PC World’s great content beyond the walls of its website.
PC World Magazine reaches both connected businesses and prosumers and has a readership of over 4 million. PCWorld.com is the Web's trusted resource for management-level buyers and users of technology products, reaching an average of 8.1 million unique visitors per month (HBX, Dec 07 - Feb 08) with its monthly Reviews and Rankings backed by the PC World Test Center, news, how-to articles, features, and special reports.